CASE STUDY

TAUDREY

INDUSTRY: Fashion + Jewelry

SERVICES: Influencer Campaign & Event Management

ABOUT THE PROJECT

When Taudrey, a beloved e-commerce jewelry brand, sought to celebrate 15 years of success, we orchestrated an influencer trip that not only generated immediate buzz but laid the foundation for long-term partnerships, resulting in record-breaking engagement and substantial sponsorship value.

Taudrey was looking to strengthen their relationship with the influencer community while promoting their 15 year anniversary. We planned an influencer brand trip leading up to their anniversary event with 10 influencers.

This trip generated social buzz throughout the weekend, but more importantly, it gave the Taudrey team an opportunity to secure collaborations with these top influencers for the upcoming months. The team was able to bond with these influencers and showcase what Taudrey is all about – uplifting women, giving back, and celebrating milestones.

THE RESULTS

This campaign outperformed
the previous year’s campaign with…

+23% in social reach

+100% in Instagram Stories shared

+22% in post engagements

From an event perspective, we secured $17,000 of sponsorship value, covering their hotel accommodations, dining experiences, transportation, activities, and gifting from 20+ sponsors.

Branded Influencer Event Maman Wynwood Taudrey Jewelry and Jenn at Skin Treats.jpg

Roseway Collective Owner-sabrina-velazquez with Taudrey Jewelry Owner tiffany-dominguez and Influencers kelly-saks-jennefer-mercado-grace-monteagudo-waleska-tirado.jpg

Working with Roseway Collective has been an absolute game-changer for our brand, Taudrey. Their expertise in executing influencer campaigns and curating unforgettable brand trip experiences has truly elevated our presence in the market. The team at Roseway Collective not only understands the intricacies of social media management but also knows how to create authentic and engaging content that resonates with our audience. Their strategic approach and seamless execution have consistently delivered impressive results, making them an invaluable partner for our brand's growth. I highly recommend Roseway Collective to any company looking to take their marketing efforts to the next level.