CASE STUDY

SOY DELICIOUS

INDUSTRY: Home + Gifting

SERVICES: Influencer Campaign & Event Management

ABOUT THE PROJECT

When Soy Delicious sought to illuminate the launch of their innovative Mobile Candle Bar, we crafted an immersive influencer experience that not only sparked social media buzz but also kindled customer interest, resulting in a radiant success for their new service offering.

Soy Delicious was launching a mobile, candle making activation and wanted support with promoting the new service available to local customers. We partnered with a local brand to co-host an influencer event introducing the “Mobile Candle Bar.” Each influencer was able to get to know the founder, the brand, and learn more about the organic ingredients used in their candles, while having a fun time curating their own signature fragrance.

The overall experience was very personal — from selecting your vessel to mixing your own scent, to adding embellishments and naming your candle, all the influencers loved sharing their creation on social media. After the event, the influencers continued sharing on their accounts when they were able to light it at home and enjoy the beautiful scent.

THE RESULTS

Estimated Reach: 1 Million+ Followers

The ten influencers shared across their social media handles with an estimated reach of over a million followers. The coverage also brought attention to this new service and resulted in customers reaching out for more information on how to book a Candle Bar experience for their private events.