ABOUT US

Strategy and Storytelling.
Data-Driven Creativity.
Partnerships and Experiences.
You can have it all.

From small businesses to global powerhouses, we craft digital narratives that resonate with your audience. Our decade of expertise fuels your success, blending innovative strategies with measurable results. In the ever-evolving digital landscape, we're your compass, your creator, and your champion.

Let's elevate your brand together.

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Our Story

In 2020, Sabrina saw an opportunity to help small businesses make a larger impact, and Roseway Collective was born. Drawing from over a decade of experience with industry giants like NBC, Univision, BuzzFeed, and GoPro, she brought a unique blend of media expertise and brand-building prowess to the table.

What started as a practical solution quickly blossomed into a passion-driven venture, with Sabrina's diverse background becoming the cornerstone of Roseway Collective's approach to digital marketing.

IT BEGAN WITH AN UNEXPECTED TURN

As one door closed, a world of possibilities opened up...

As the business grew,
so did the vision.

Roseway Collective evolved from a solo venture into a dynamic team, each member bringing their own flavor of expertise to the mix. From social media strategies to crafting unforgettable brand experiences, we've honed our skills to deliver results that speak volumes.

Today, we stand as a testament to turning challenges into opportunities, creating a new kind of success for business owners that balances passion-driven work with flexibility.

Our commitment remains constant: helping brands find their voice and forge meaningful connections in the digital space.

Meet the Team

FOUNDER

SABRINA

Miami-born marketing strategist with a talent for digital storytelling, a decade of media expertise, and two adorable inspirations driving her entrepreneurial journey.

Sabrina Velazquez is a dynamic marketing professional with over a decade of experience in the industry. Born and raised in the vibrant city of Miami, Sabrina has a deep-rooted passion for supporting small businesses and helping them thrive.

As the founder of Roseway Collective, she draws on her extensive background, having worked and collaborated with renowned organizations such as NBC, Univision, BuzzFeed, GoPro, NBA, and more. Her diverse experience has equipped her with a wealth of knowledge in brand building and content strategy, solidifying her reputation as a media expert.

Beyond her professional accomplishments, Sabrina is a devoted mom to two beautiful girls and a playful goldendoodle. She cherishes her role as a wife and finds joy in family adventures. An avid traveler and home chef, Sabrina loves discovering unique dining experiences that inspire her creativity and fuel her passion for marketing.

With a commitment to empowering brands and a heart for community, Sabrina continues to make a significant impact in the marketing world, one brand at a time.

HEAD OF OPERATIONS & STRATEGY

ANTHONY

Business development expert with a talent for operational excellence, a decade of corporate experience, and a passion for driving data-driven solutions.

Anthony Velazquez serves as the Head of Operations and Strategy at Roseway Collective, bringing over 10 years of experience in finance and business strategy to the agency. His impressive career includes key roles at prestigious companies such as Carnival Cruise Line, Florida Power & Light, and Apple, where he honed his skills in operational excellence and strategic planning.

With a strong financial background, Anthony plays a crucial role in delivering data-driven solutions that empower clients to achieve their goals. His analytical mindset and strategic approach ensure that every decision is backed by solid insights, making him an invaluable asset to the team.

Passionate about driving efficiency and innovation, Anthony is dedicated to supporting the growth of Roseway Collective and its clients.

MARKETING SPECIALIST

CARMEN

International marketing specialist with a talent for social media marketing, a unique creative eye, and a passion for digital community building.

Carmen Cabassa supports multiple clients at Roseway Collective as the agency’s lead Marketing Specialist. Her time living in Spain has positively impacted how she views the world and weaves her cultural experiences into the work she develops.

From her love for visual arts to her appreciation of community, she brings a unique creative eye to the agency. Moving to the USA has molded her into a strong contributor, combining both cultures and work ethic.

Drawn to the arts, she supports the team with creating social-first content, showcasing her growing experience in photography, film, and graphic design.